/sitemap.xml - Shogun is a Shopify experimentation platform that helps ecommerce teams run A/B tests to improve conversion, revenue, and profitability without needing engineering support. It enables merchants to test changes ranging from small page tweaks to full storefront variations, tracking key metrics like conversion rate, revenue per visitor, and average order value. Because it’s deeply integrated with Shopify, teams can quickly launch experiments, maintain control over design, and scale winning variations across their store. A/B testing with Shogun lets brands replace assumptions with real user behavior by splitting traffic between variants and measuring performance. Page tests allow merchants to duplicate and modify specific pages like home, product, or landing pages to test changes in layout, messaging, imagery, or structure. Template tests extend this across all pages using the same template, making it easy to evaluate design or content changes at scale across product or collection pages. Theme tests go further by applying experiments across the entire storefront, including navigation, typography, colors, and global UI elements. Shogun also supports split URL testing for comparing entirely different page experiences or funnels, and price testing to evaluate how pricing changes affect conversion, revenue, and profit. Product detail tests help optimize individual product pages by experimenting with images, descriptions, and media to improve clarity and purchase intent. For Shopify Plus merchants, checkout tests enable optimization of the final purchase step using Shopify Checkout Blocks, while subscription tests help optimize recurring revenue models by testing pricing, billing frequency, and discounts. Across all of these, Shogun provides a unified experimentation system that helps teams continuously test, learn, and improve storefront performance using real data instead of intuition, turning incremental changes into measurable revenue growth.